Li Quan: Leading Change in a Traditional Industry

Li Quan is the Executive Director and actual controlling shareholder of Sichuan Xinchanglong Enterprise Management Consulting Co., Ltd., a recognized leader in China’s automotive aftermarket industry. With a proven track record of innovation, operational excellence, and business transformation, Li Quan has redefined how traditional, field-based enterprises adopt and thrive through digitalization. Under her leadership, the company has been named one of China’s Top 20 National Automotive Maintenance Dealers for eight consecutive years and received multiple accolades, including AAAA-Level After-Sales Service Enterprise, National Enterprise Management Innovation Achievement Award, and honors for workplace excellence. Li Quan’s standout achievement is the conception and deployment of the Zhizhang Tianxia CRM System, a WeChat-based mobile enterprise platform designed to solve real operational challenges. This system integrates attendance, work reporting, approvals, customer relationship management, and after-sales tracking—all through a familiar, accessible interface requiring no technical training. By leveraging everyday tools like WeChat, Li Quan has empowered even frontline workers to fully participate in a digital-first workflow. Her CRM system has achieved 100% adoption across her organization, improved efficiency and enhanced service speed and customer satisfaction significantly. Beyond business process transformation, Li Quan is committed to talent development and education. She founded Xinchanglong College, established Sichuan’s first automotive maintenance training experience center, and pioneered a school-enterprise collaboration model that is preparing the next generation of skilled professionals. Li Quan also serves as a board or executive member in over eight national and regional industry associations, where she plays a leading role in setting strategic priorities for digitalization, vocational education, and enterprise modernization. As a woman leading in a male-dominated industry, Li Quan is an advocate for inclusive leadership. Her success inspires not only her employees but also countless women and entrepreneurs across China. Her bold, visionary, and human-centered approach to enterprise transformation makes her a truly outstanding leader in every sense.