PR & Communications Team of the Year

Target key markets within a five-hour driving distance of Pagosa Springs, including: Durango, Denver, Albuquerque, Santa Fe, Colorado Springs, Phoenix, Austin, DFW and Houston. Communicate to locals and drive market that new resort ownership were caring stewards of this national, natural resource and treasure. S’Well orchestrated a creative and on-target program called “Soak Like a Local” where neighbors shared their stories of why & how they use the resort and showed why the resort was part of the local lore. Encourage the resort to hire professionals that would create content rich, indigenous and unique wellness programs. Besides garnering national travel & wellness awards – Conde Nast Traveler, Travel & Leisure, USA Today, Destination Deluxe, Organic Spa -- for the first time int the history of the resort, in the past year S’Well also garnered over 100 local hits for the resort in: TEXAS MONTHLY, DENVER POST, DAILY CAMERA, COLORADO SPRINGS GAZETTE, DURANGO HERALD, OUT THERE COLORDO, COLORADOSPRINGS.COM, AAA COLORADO, 5280 MAGAZINE, PHOENIX MAGAZINE (Jan/Feb 2023 ) PAGOSA SPRINGS SUN, THE WEATHER CHANNEL, DENVER FOX NEW TV and more. Latest regional PR success story: a writer from the powerful regional publication, TEXAS MONTHLY, attended our recent annual Press Trip to the property. As a result, an article entitled, “Two Texans Turned a Colorado Hot Springs Resort Into a Soaking Destination” It was a top three trending story – many times #1 – on Texas Monthly’s website for a full week from the run date, with 5,762 Likes with 132 Comments on IG – and 804 Likes, 159 Comments & 191 Shares on FB ! As a result, in that week the client received: 65% increase in web traffic from that channel 45% increase in transactions from that channel $5 K in revenue from that channel