Director of Marketing & Production Operations

Larissa Stanley is a standout leader in video marketing, known for scaling emerging platforms and creating immersive, community-driven streaming experiences. As Director of Marketing and Production Operations at CP Communications, Red House Streaming, and RHStv, she has redefined how regional media is marketed, produced, and distributed—blending data, creativity, and purpose to build momentum and measurable results. Since RHStv’s launch in 2023, Larissa has helped drive over thousands in viewership growth, surpassing 2 million total views with an impressive viewer engagement rate. Available on Roku, Amazon Fire, Apple TV, Smart TVs, and mobile, RHStv delivers original content, live events, and mission-driven programming. Larissa spearheaded the integration of live chat during sporting events, enhanced audience reach through content syndication, and launched scalable campaigns that support user-generated content (UGC) and influencer studio production for creators. Her CTV campaigns maintain an admirable % view-through rate, reflecting exceptional alignment between audience behavior and campaign performance. In 2025, Larissa was named a Top 4 U.S. Finalist for Marketing Executive of the Year by the StreamTV Awards, recognized alongside leaders from Paramount, LG, and Xumo—highlighting her ability to deliver national-level impact within a lean, agile media environment. Larissa is also deeply committed to supporting nonprofit organizations through accessible, budget-conscious media strategies. She created cost-effective CTV and digital marketing campaigns that helped amplify nonprofit messaging, increase visibility, and drive community engagement—offering professional production value without the typical financial barriers. These campaigns extended well beyond social media, placing purpose-driven content directly into the living rooms of target audiences. She is also supporting the introduction of non-intrusive advertising formats for live events at Nathan Benderson Park, where traditional ad breaks are limited. Additionally, she is collaborating on efforts to improve ad synchronization between radio broadcast triggers and CTV platforms, helping enable seamless, cross-platform monetization. A Florida native and mother of two, Larissa leads with operational precision and emotional intelligence—empowering teams, creators, and mission-driven partners to take bold risks and build with purpose.