Heidi Krupp, Founder & CEO of Krupp Agency

Heidi Krupp is a public relations visionary, storyteller, and founder of Krupp Agency, an award-winning PR and brand strategy firm built on the belief that stories, when told with intention, can change lives and industries. In 2026, the firm will celebrate its 30th anniversary. Inspired early on by Barbara Walters’ ability to ask fearless questions, truly connect with people, and create space for untold stories, Heidi began her career at ABC News as an assistant publicist for 20/20. That admiration came full circle when she went on to work directly with Barbara, ultimately launching Barbara Walters’ Most Fascinating People as its publicist - a franchise that ran for more than 20 years. Recognizing the power of shaping stories beyond the newsroom, Heidi founded her firm with a clear purpose: to help people be seen, heard, and understood. Over the next three decades, she built a multimillion-dollar, privately held independent company entirely without investors. The agency launched thousands of national bestsellers, guiding authors to more than 100 New York Times bestseller placements, and transforming emerging authors and experts into household names. The agency forged a new path in storytelling, turning individual expertise into full-fledged brands to define categories and lead cultural conversations. Heidi is respected not only for the results she has built, but for the connection and integrity that guide her approach. A mentor, advocate, and champion for others, Heidi helps people share their stories while keeping the focus where she believes it belongs; on the voice of the people behind the work, quietly shaping conversations and industries along the way.