From Insight to Impact: Product Marketing That Drives Growth

Angela Troccoli is a global B2B marketing leader known for transforming product marketing into a strategic driver of growth, market leadership, and business impact. Over the course of her career, she has led marketing teams across Fortune 500 companies and high-growth technology firms, including McKesson, HP Inc., Mirakl, Spryker, and Blue Yonder. Her work consistently focuses on helping companies clarify their market position, align marketing with revenue outcomes, and build marketing organizations that create measurable business value. Angela has led global product launches, built and scaled product marketing functions, and guided organizations through pivotal growth moments—from new category creation to global market expansion. While leading marketing initiatives, she has helped companies achieve major industry recognition, including first-time leadership positions in analyst evaluations such as the Forrester Wave and Gartner Magic Quadrant. Known for her ability to connect strategy with execution, Angela has built and led teams across North America and Europe, bringing together product, sales, and marketing to drive clearer positioning, stronger go-to-market alignment, and faster growth. She is particularly recognized for elevating the role of product marketing beyond messaging—positioning it as the function that connects customer insight, product strategy, and revenue generation. In addition to her leadership roles, Angela is an author and speaker whose work focuses on helping marketing leaders navigate the complexity of modern B2B organizations. Her upcoming book explores how marketing teams can maintain strategic clarity and customer understanding in an era defined by rapid growth, increasing specialization, and the rise of AI. Through her writing and speaking, she advocates for a more disciplined, insight-driven approach to marketing—one that prioritizes value creation over activity and reconnects marketing to its most important outcome: helping customers and businesses succeed.