United States | 2023
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Client's Name
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One of Kate’s most successful projects was designing an integrated campaign around HITRUST certification, a Gold Standard for proving HIPAA compliance in the healthcare industry. Kate designed an integrated campaign that include eBooks, white papers, videos, an online interactive quiz, email sequences, and Google Ads. This generated over $1M in pipeline, and so far has contributed $176,500 in new booked business. When Kate designed the HITRUST campaign, she identified long-tail keywords that were low on the funnel, but not high in competition. As a result, Cloudticity captured traffic for these less obvious keywords and drove a significant increase in demand. Within the constraints of a relatively humble budget, Kate’s HITRUST efforts successfully beat out much larger, well-funded competitors with significantly higher marketing budgets.
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360 Talent Avenue
Category
Human Resources Team of the Year - Best Talent Acquistion Strategy
Country / Region
United States
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The Malvern School
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Female Entrepreneur of the Year - Woman Leadership of the Year (Business > 10 Years)
Country / Region
United States
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Oncor
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Customer Service Team of the Year - Customer Service Team of the Year
Country / Region
United States
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Anhui Gaofan E-commerce Co., Ltd
Category
Achievements of the Year - Achievement in Sales or Revenue Generation
Country / Region
China