Best Digital Marketing Campaign

One of Kate’s most successful projects was designing an integrated campaign around HITRUST certification, a Gold Standard for proving HIPAA compliance in the healthcare industry. Kate designed an integrated campaign that include eBooks, white papers, videos, an online interactive quiz, email sequences, and Google Ads. This generated over $1M in pipeline, and so far has contributed $176,500 in new booked business. When Kate designed the HITRUST campaign, she identified long-tail keywords that were low on the funnel, but not high in competition. As a result, Cloudticity captured traffic for these less obvious keywords and drove a significant increase in demand. Within the constraints of a relatively humble budget, Kate’s HITRUST efforts successfully beat out much larger, well-funded competitors with significantly higher marketing budgets.