A holistic team approach to becoming Googlicious

We blend publicity and branding expertise firmly cemented in strategy, helping clients enter, win and LEVERAGE awards that increase brand recognition. We are more than copy writers or a PR agency. With our alchemy of skills and industry experience spanning back to the 80s in journalism, PR, corporate comms, advertising and branding, we’re master weavers of stories filled with heart, purpose, and know how to connect with an audience. Our clients' brands dominate online search within their industry and across the globe organically (we call it Googlicious), because we understand that people want the story, want to connect with the person behind the business. We empower them to cast aside that pesky Australian profile killing condition called tall poppy syndrome, taking them back to why they started their business and reminding them that the people with whom they have to build a relationship are their prospective audience. We weave compelling stories and relatable content to elevate their authority, delivering a steady stream of ideal prospects and referrals. We help people understand how and why people buy - it’s all about the tell, not the sell. Building on robust strategies, we blend into a beautiful tapestry of awards, articles, social media, publicity and deep understanding of personal branding that builds know, like and trust. We use the ‘Hansel and Gretel’ approach to building an online business profile. While followers, engagement, influencers, hits and analytics are important, we believe dropping ‘breadcrumbs’ of useful, insightful and helpful content organically leads to a stickier profile. Being persistent and consistent with marketing and content is important. We know people don’t buy based on logic. But our emotions drive our buying decisions and how we ‘feel’ about something. This is the power of our approach.