Michelle Crow, Female Executive Of The Year

Within the last 12 months, Michelle spearheaded several of Thorne’s most successful marketing campaigns to date: She led the launch of Thorne’s Healthy Aging campaign— Thorne’s largest marketing campaign to-date— which challenged outdated views of aging in support of living longer, healthier lives. The campaign launched across numerous formats, including digital out-of-home, online video (including Hulu and YouTube), social media and influencer marketing, including a partnership with former professional football player Greg Olsen, generating over 1 billion unique impressions, and securing 15 million views across platforms. The success of the campaign further strengthened Thorne’s long-term position as a leading provider of personalized solutions and supplements that empower individuals to live healthier longer and achieve peak performance. Michelle has also consistently been at the helm of marketing innovative new products, impressively running all media-buying in-house. For instance, this past year, Thorne re-launched its gut health test with a first-to-market patent-pending Microbiome Wipe which revolutionizes the user experience of microbiome testing by eliminating inconvenient stool sampling that often leads users to either postpone the test or not take it at all.