United States | 2023
Leading with vision, driving marketing needs
Entrant
Ally Financial
Category
Management Team of the Year
Client's Name
Sub-Category
Best Marketing Management Strategy
Mythili Banka, Director of Data Engineering, successfully led the implementation of an intelligent recommendation engine using AI and a cloud-based centralized decisioning platform named Pega CDH. The implementation addressed several key business problems, including lack of real-time personalized engagement with customers, limited use of AI and decisioning platforms to generate personalized product offerings, low customer satisfaction, and limited ability to comply with privacy laws and regulations.
Entrant
The MRN Agency
Category
Female Executive of the Year - CEO of the Year
Country / Region
United States
Entrant
The Craft Irish Whiskey Co.
Category
Creative Service Team of the Year - Creative Department of the Year
Country / Region
Portugal
Entrant
Cloudticity
Category
PR & Communications Team of the Year - Best Internal Communication Strategy
Country / Region
United States
Entrant
SBC WASTE solutions llc
Category
Female Entrepreneur of the Year - Entrepreneur of the Year (Business < 5 Years)
Country / Region
United States