United States | 2023
Leading with vision, driving marketing needs
Entrant
Ally Financial
Category
Management Team of the Year
Client's Name
Sub-Category
Best Marketing Management Strategy
Mythili Banka, Director of Data Engineering, successfully led the implementation of an intelligent recommendation engine using AI and a cloud-based centralized decisioning platform named Pega CDH. The implementation addressed several key business problems, including lack of real-time personalized engagement with customers, limited use of AI and decisioning platforms to generate personalized product offerings, low customer satisfaction, and limited ability to comply with privacy laws and regulations.
Entrant
The MRN Agency
Category
Female Entrepreneur of the Year - Entrepreneur of the Year (Business < 5 Years)
Country / Region
United States
Entrant
EES Shipping
Category
Female Executive of the Year - Female Executive of the Year - Logistics
Country / Region
Australia
Entrant
Improving
Category
Female Executive of the Year - Innovative Executive of the Year - Operation
Country / Region
United States
Entrant
Parkinson's Foundation
Category
PR & Communications Team of the Year - Communications Team of the Year
Country / Region
United States