Purposeful Leadership Driving Digital Transformation

Asticom Group of Companies, led by President and CEO Mharicar "Cai" Castillo-Reyes, is a tech-enabled shared services and outsourcing company that has made remarkable contributions to the industry. With a focus on transformative digital solutions, Asticom empowers businesses across various sectors to thrive in the digital age. Under Cai's leadership, Asticom has achieved significant milestones, including exponential revenue growth and client acquisitions. With a compound annual growth rate of 34%, the company has surpassed billions for revenue mark in just seven years of operations. This remarkable achievement showcases Asticom's ability to adapt and excel in the ever-changing business landscape. Asticom serves over 200 clients from diverse industries, including telecommunications, FinTech, e-commerce, health tech, IT, and banking. Its subsidiaries, ABSI, HCX, and FINSI, provide digital-first business solutions, custom development, and engineering services, respectively. These subsidiaries have expanded their operations and established themselves as industry leaders in their respective domains. Asticom's commitment to improving people's lives is evident through its job creation and talent development initiatives. With a workforce of over 5,000 employees, Asticom has played a significant role in bridging Filipinos to meaningful job opportunities. Furthermore, the launch of Acquiro Solutions and Tech Inc. (Acquiro), an end-to-end workforce solution and talent tech platform, demonstrates Asticom's dedication to revolutionizing talent acquisition and job searching in the Philippines. Asticom's achievements contribute to the industry by setting new standards and best practices in talent management. The company's focus on tech-driven care for its employees, digitization of HR processes, and emphasis on learning and development have influenced the HR industry positively. Additionally, Asticom's initiatives in sustainability, diversity, and inclusion promote a supportive work environment and inspire others to prioritize employee well-being and success. As a transformative leader with a strategic vision anchored in putting people first, Cai has gained recognition as a leader in HR management. Through Asticom's successes, Cai has set benchmarks and influenced industry trends and practices. Her commitment to empowering employees and driving meaningful digital transformation has made a significant impact, inspiring others to follow suit.