Crystal Maginnes

As full-stack Marketer, Crystal Maginnes brings over 10+ years of experience in CX, Technology and Product Marketing in the Entertainment and Sports Industry. She is passionate about delivering value by increasing revenue and growth while driving operational efficiency. Crystal managed a company-wide innovation by migrating the marketing CRM platform through architecting, planning, and execution that involved 2 Fox Business Products: Fox Nation and Fox Sports and was instrumental in supporting the migration for the rest of the Fox Portfolio Products. This involved over 40+ automations and customer journeys for data and marketing campaigns. Though challenged with a tight deadline, Crystal worked across 15 different teams like: data, finance, product engineering, legal, customer service, and business stakeholders. Crystal noticed this migration created and opportunity to streamline efficiency in which she helped streamline internal processes that reduced costs with channel partners and allowed a more robust internal marketing team that cut lead times by 50% for push notifications, email templates, in-app messages, and customer journeys. This also led to an opening which she capitalized on by leading product feature innovation for more personalization through API automations and data driven targeting which helped increase percentage on engagement and app conversations. Most notably in launching the FOX Sports Personalized NewsLetter and FOX Super 6 Contest Results where users were able to read articles centered around their favorites and receive their personal Super 6 contest results. Driven by focusing on the Customer Experience and Product Feature Innovation, at Fox she has helped to create impactful growth campaigns for Broadcast, Sweepstakes, and customers in the: military, veterans and first responders for subscription services; also, helping live events like the Super Bowl and Pay-Per-Views. Crystal’s commitment to excellence has elevated her to receiving the prestigious FOX Technology MVP award and promotion to Director of Digital Product Marketing. Crystal is committed to strengthening culture and values by being a leading member in the culture committee where she champions diversity, work-life balance, career advancement, and fun at FOX.