Valerie Jennings, Innovative Marketing Executive of the Year

Valerie Jennings launched Jennings Social Media & MarTech in 2003 to create a different kind of agency — one that not only leads with cutting-edge technology but also fosters long-lasting partnerships. Her entrepreneurial spirit and dedication have cultivated an environment fueled by innovation, purpose and a heartfelt commitment to collective success. Valerie has been a leader in digital marketing and advocate for women since she founded her agency, Jennings Social Media & MarTech, in 2003 at the age of 24. She has demonstrated her leadership as a digital marketer and early adopter of social media since 2005 by creating jobs, mentorship opportunities and providing innovative marketing strategies for agencies. Valerie is a national speaker, presenting on national panels and conferences about women in business, marketing and AI, social media trends and more. She has made a tremendous impact in woman-owned and run agencies and how to scale for growth and success. In 2023, she grew her agency by 42% and continues to drive operational and scalable solutions within her team, identifying new talent and hiring models that adapt to the competitive landscape with AI.