Female Executive of the Year – Deb Ashton

When she founded FinancialForce in 2009 alongside the original CEO and co-founder, Deb was running the organisation’s Engineering, Success and Support teams. She created the Customer Success discipline, ensuring a customer-centric mindset was built into the company’s DNA. In the ensuing years, Deb has built and managed FinancialForce’s Product Strategy, Product Management, Product Marketing and Software Engineering teams globally. Today, as FinancialForce's Senior Vice-President of Strategic Customer Experience, she continues to keep the customer at the heart of everything that FinancialForce does.