Sophie Thirlwell , Family Collective and Rocket

Sophie Thirlwell conceptualized, commercialized and developed “The Family Collective” for Rocket. Rocket is a best-in-class marketing and content business that helps brands and organizations better understand and better engage youth, children and family audiences. The Family Collective now offers a network of 200 families, a network of 200 schools and a tech platform that offers demographic research and communication to the network. The Family Collective has three defined offerings and three defined use cases to drive increased revenue and value for Rocket’s existing client base and win new clients: One) OFFERING - Authentic short form social content USE CASE – Social-first authentic content to be used across print, audio, video, broadcast and digital. Two) OFFERING - Research – USE CASE - An ability to take a snap shot of research from a sample of families across the UK. Three) OFFERING – Product Testing or Focus Grouping Valuable insights on their own products or services. Sophie leads the Brands and Development team at Rocket. Sophie has partnered with developers to create a bank-end CMS system to allow brands to brief The Family Collective to create niche content at scale. The Family. Collective is profitable, services Rocket’s clients and has its own client base. Brand partners include Disney, Penguin Random House, TY Toys, Rebellion Publishing and Oxford University Press.