Erika Rosenthal: Changing The Fractional CMO Game

With more than 125 experienced CMOs from various disciplines, the Chief Marketing Officers from Chief Outsiders become a key part of an executive team — prepared with decades of experience and insights that they use to take a holistic view of businesses. Fractional CMOs work with companies to develop strategic insights, formulate branding strategies, and oversee a marketing transformation. They embed within leadership teams and seek to understand business objectives to develop fresh and impactful marketing strategies that drive growth. With their experience running the marketing function and developing marketing talent, business teams transform into lead machines, driving sales growth.