Sheena Dougher’s Recipe for QSR Marketing Success

Sheena Dougher has been a driving force in shaping the future of marketing, making significant contributions through her roles at renowned brands — including, most recently, Jack in the Box. Currently serving as the Vice President of Marketing Communications at Jack in the Box, Sheena brings invaluable expertise to the table, overseeing a dynamic team and managing a substantial budget. Her impact over the last year is underscored by her instrumental role in spearheading three standout campaigns: the 2023 Effie Award-winning "The Return of Mark Hamill," the attention-grabbing Snoop Dog Munchie Meal, and Jack's appearance in People’s Sexiest Man Alive. These successes showcase Sheena's innovative approach to marketing and her ability to capture diverse audiences. Beyond awards and recognitions, Sheena is changing the marketing landscape by seamlessly integrating unconventional strategies into a long-standing brand narrative. Her expertise and adaptability make her a transformative force in the QSR industry, setting new standards for excellence and innovation.