Women and Wealth - Bloomberg Businessweek

Mindgruve team PR strategy to promote the women and wealth initiative focused targeting and securing coverage with top-tier media outlets. The team contacted Bloomberg Businessweek and pitched a segment with show host, Tim Stenovec, offering Tracy Bell to discuss women-centric finance topics such as: How the pandemic and this recession are disproportionately affecting women Financial factors that impact women Finance tips every women should know today What is it like being a female in a largely male-dominated industry and advice for women interested in pursuing a career in finance What can be done to improve the gender disparity in the finance industry Bloomberg Businessweek used the proposed pitch and questions created by the Mindgruve PR Team. Bell's women and wealth segment aired on June 22, 2022 on Bloomberg.com, nationwide on Sirius XM (30 million subscribers) and regionally on WBBR FM in New York City, WRCA 1330 AM in Watertown-Boston, and WNBP 1450 AM Newburyport-Boston. The interview was also live streamed on Bloomberg’s Quick Takes Youtube channel (3.16 million subscribers), Bloomberg Radio+ and on iHeart mobile apps. Bloomberg Businessweek podcast averages 1.2 million monthly downloads.