United States | 2024

The Heart of Influencing with Viveca Chow

Entrant Company

Viveca Chow

Category

Female Influencer of the Year

Client's Name

Viveca Chow

Sub-Category

Female Influencer of the Year - Lifestyle

Viveca’s uplifting channels are dedicated to covering Lifestyle topics, from food to shopping, pop-ups, activities, and experiences. She is most renowned for some of her content series, such as “Affordable Hidden Gems,” “Best Cheap Eats,” “Stores That Are Gonna Steal Your Heart,” “Fun Things In NYC You Don’t Wanna Miss,” “Free Things in NYC You Don’t Wanna Miss,” “Places in NYC That’re Gonna Cheer You Up," "Here's Your NYC Self-Care Bucketlist" and “Coffee Shops You’ll Like a Latte.” All of these series massively influenced her audience and directly impacted her local community. Of all her content series, Viveca’s favorite is “Places in NYC That’re Gonna Cheer You Up.” Viveca loves to uncover hidden gems, such as Greenacre Park, for the community to enjoy. Living in New York City can feel isolating at times. The buildings can feel like they’re caging in, the smells are overwhelming and everyone is constantly on a mission. Finding community parks and gardens like these helped Viveca ground herself during a very dark time. All it takes is the discovery of one secret spot, to change someone’s life forever.

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