Angela Byers

Angela Byers is a seasoned marketing executive at Microsoft. She has revived growth in mature category leaders like Microsoft Project (now Planner), Visio, and OneDrive. She has created a new category - employee experience platform - and launched a new product called Microsoft Viva, which has become a recognized brand in the industry. She has also transformed products with generative AI, launching the first role-based copilot at Microsoft: Sales Copilot. Now she is responsible for Copilot for Microsoft 365 results in the small and medium business segment. In these roles, she and her team lead the business from strategy to execution: from product roadmap and messaging and storytelling to content marketing and channel enablement. Angela also cares deeply about people – an expert on leadership and performance transformation. She is a supporter of emerging female introverted leaders, and regularly mentors people inside and outside the company. She also brings her talk "Leading Quietly" to university and industry forums. In launching Microsoft Copilot for Sales in late 2023, Angela Byers and her marketing team created a cross-lifecycle campaign that excites decision makers, persuades them to purchase, and ensures sales people use the product to save time and close more deals. Below show key elements of the campaign: 1) Category thought leadership to persuade decision makers on the value of AI in sales function: How Sellers Can Use AI to Better Engage with Customers on the Webby-award winning WorkLab site. 2) Compelling event to invite business users to learn more: Transform customer experience with Dynamics 365 and next-generation AI session at flagship Microsoft Ignite event, featuring Dell as a preview customer of the product 3) Product Web: Microsoft Copilot for Sales that educates business users on the hero capabilities and central wayfinder to additional resources about the product 4) Hero sizzle video to show case solution and use cases: Transform sales effectiveness with Microsoft Copilot for Sales on YouTube Microsoft 365 channel 5) Adoption site that hosts a variety of content to help users from deploying to getting started, to staying up to date on latest features, and engaging with other users in a community More than 130,000 organizations have experienced Copilot in Dynamics 365 and Power Platform (Copilot of Sales is a part of the portfolio).