BNO's Achievement in Upholding & Promoting Women

Creative agency Baldwin & Obenauf, Inc. (BNO) announced that founder and namesake Joanne Obenauf has named a new Chief Executive Officer after 40 years at the helm. Obenauf will continue serving the award-winning agency as Board Chair as she passes the torch to company’s current president, Trista Walker, CCXP, who adds CEO to her title and officially took the reins on March 1, 2022. BNO is a full-service creative agency that helps clients develop relevant and meaningful brand connections and helps global brand leaders and talent acquisition executives attract and engage best-fit candidates. Headquartered in Somerville, NJ, BNO has remained proudly independent, smartly strategic, and fearlessly creative for more than 40 years. Obenauf wanted to ensure a smooth transition and continued success for BNO as a women-owned agency. “I’m confident that Trista and our talented management team will lead BNO through its next phase of its growth, as I transition to my new role as Board Chair,” she notes. With experience in industries spanning life sciences and healthcare, financial services, consumer, government and media, Walker served as Chief Marketing Officer for BNO, quickly ascending to President in 2014, and now adds the role of CEO, rising in parallel with historic growth at the agency. A certified Women’s Business Enterprise (WBE), BNO far exceeds industry standards for women in leadership roles and staff diversity. BNO actively participates in the small business and diverse supplier communities and is proud to provide opportunities for other women-owned small businesses to work with Fortune 500 clients. Trista has an entrepreneurial vision, passion for excellence, and energy which has provided a strong stage for BNO and continues to attract and support women entrepreneurs as fuel for agency growth. In recent years, this growth has included new levels of revenue, substantial client growth, launching new capabilities, and expanding to new geographic territories.